Ethnography

While an ethnographic-like approach to understanding people is critical, yet simple fly-on-the-wall observations, no matter how rigorously documented, are of limited use.

The exploration of behaviour and culture by immersing oneself in the consumers context is only half the story. Equally important is the need to convert observations and anecdotal data into actionable stories.

This rich tapestry of consumer stories is our focus and our point of difference.

Ethnographic storytelling helps marketers understand the lay of the land by navigating it first-hand, as opposed to reading from a map.

This rich story-telling based on our ethnographic immersions and observations lead to powerful insights that consumers often can’t articulate.

It brings to life the consumers daily lived experiences, and the fit for a brand in their context, in vivid, granular, multi-dimensional, and actionable ways.

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