Bharath Sastry, VP – Insights & Strategy, Cocoa Beverages, Mondelēz India (formerly Cadbury Kraft)
We have had a long and fruitful relationship with The Third Eye. They are equipped with the necessary tools and frameworks that are required, but more importantly a team of people who are extremely skilled at qualitative research. From my point of view, their hallmark has been the translation of consumer insights and findings into simple yet impactful recommendations to influence brand activation / strategy.
Prashant Parameswaran, Head of Insights – South Asia, Africa, Middle East, General Mills
The Third Eye takes the effort to precisely capture the business context and marketing challenges at the outset. They then dive into the consumers world with genuine passion and a natural curiosity while always looking at fresh and creative ways to engage respondents. Finally and most critically, they bring original and thought provoking insights, cultural understanding, high energy, and thought leadership to the table, ensuring that our brands resonate and find real reasons to exist in the lives of our consumers.
Sameer Satpathy, Executive Vice - President and Business Head Marico Limited
"The Third Eye is a key strategic partner for all our consumer and innovation initiatives. We see them as an extension of the Marico marketing team"
Vivek Sharma, Head - Marketing, Vice President Indian subcontinent, Philips India
“Our association with The Third Eye goes back to 2008 and in these 6 years they have not only generated sharp consumer insights across our businesses but also contributed to the brand's strategic thinking by challenging set beliefs. Refreshingly, the core team has remained unchanged, leading to invaluable benefits of continuity for the brand. Such has been their level of involvement that they know as much about the journey of the brand Philips as the brand teams at Philips. They still continue to surprise and delight us with their sharp thinking and ownership of the brand. The Third Eye is an invaluable partner to us.”
