Brand Strategy

Ensuring that every single piece of work that leaves our office ties back to clear, succinct business implications and strategic brand direction is a top priority at The Third Eye.

Our consumer-driven brand strategy focus drives leads us to constantly dig deeper in an effort to ensure strong brand differentiation, reason-to-exist, fit with life context, and cultural resonance. We are always cognizant of the need to sharpen brand distinction not only versus competitors but also in the context of continuously evolving categories, technologies, consumer needs and cultural tensions.

Our brand consulting work runs a wide gamut from creating seminal brand belief and purpose constructs, to developing brand architectures, driving the precise articulation of differentiated brand and product concepts and much more.

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